HIGH SALIENCE / CATEGORY SALIENCE BRIEF
The Category Salience Brief
Find out who owns your category before your buyers do.
A focused piece of intelligence on your commercial search landscape, AI recommendation footprint, major competitors and the sources influencing your category. If there's a meaningful opportunity, we'll show you where it is.
01What We Examine
Real queries. Real answers. Not dashboard averages.
15–25 commercial queries
The questions your buyers actually ask: category, comparison, alternative and recommendation intent, inspected by hand across surfaces.
3–5 competitors
The brands currently holding the ground you want. We measure their presence with the same instruments we apply to yours.
Google + major AI surfaces
Classic results, ChatGPT, Gemini, AI Mode and Perplexity, sampled in the same window so the comparison holds.
For every query we log:
- Brand appearance and recommendation frequency
- Organic coverage and the URLs and pages surfaced
- Cited domains and recurring third-party sources
- Competitor share across surfaces
- Context and sentiment of each recommendation
- Obvious structural gaps in retrievability
02What You Receive
Three to five pages. Verdict first.
"Acme has enough existing authority to compete for category leadership, but Competitor A and Competitor B currently control the third-party sources and commercial query clusters feeding both conventional and AI search."
Then the evidence behind the verdict. Then the three intervention points we'd attack first, and what each is worth.
Not a 74-page automated audit. Not a sales deck with your logo on it. A brief you could act on with or without us.
- 01VERDICT
- 02MARKET MAP
- 03SOURCE GAP
- 04INTERVENTIONS
- 05COMMERCIAL OPPORTUNITY
03Request